The Sports Stack

Your 2x monthly insider's guide to the game-changing deals, tech innovations, and business insights. Every Thurs.

📧 Trusted by leaders @ Ryder Cup, DP World Tour, YouTube, PGA Tour, Alpine F1, YouGov, Microsoft, Two Circles and Genius Sports.

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The Sports Stack: What You'll Get

Featured Posts

BroadcastBroadcast

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Jan 23, 2025

🥊The Rise and Influence of Challenger Sports

Challenger sports leagues are redefining the game—how will traditional sports adapt?

Mark Shannon

BroadcastBroadcast

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Jan 30, 2025

💸The Billion-Euro Club Has Its First Member

From Netflix's NFL success to Real Madrid's €1B milestone, plus why OpenAI's new 'Operator' might have sports teams worried about the future of ticketing...

Mark Shannon

Mar 27, 2025

MIT Sloan Takeaways, AI Voice for Fan Engagement, and Creating Sports Analytics Platforms Without Coding.

Mark Shannon

MediaMedia

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Dec 30, 2024

🏅The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business.

How individual athletes are reshaping sports marketing: analyzing the commercial impact of athlete-led content, from Messi's MLS influence to Min Woo Lee's innovative brand partnerships.

Mark Shannon

Feb 20, 2025

🏀 Courtside Computing: NBA's Tech Revolution & YouTube's Sports Disruption.

How Technology and New Media are Transforming Sports: From The NBA's Innovation to YouTube's TV Revolution.

Mark Shannon

Mar 06, 2025

👀 Beyond Human Eyes: Transforming NFL & Premier League Decision Making with Natural Language and AI.

Real-Time Analytics, Natural Language and AI: How the NFL, Premier League, and MLB are Embracing the Future of Sports Technology.

Mark Shannon